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Week 1: Understanding your customers

A deep understanding of your customers is the foundation for building a sustainable and profitable model. By understanding their world, addressing their needs, and staying agile, you’re setting your startup up for extraordinary success.

Course details

1

Introduction: Understanding Your Customers

7 mins

2

The Product Use Case Map

2 mins

3

The Customer Persona

5 mins

4

The Job-to-Be-Done

6 mins

5

Unique Value Propositions

3 mins

6

The Product Use Case Map Revisited

7 mins

7

Evolving Your Product Use Cases

2 mins

8

Key Takeaways

3 mins

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